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Nov 03
2008
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Measuring Brand Equity OnlinePosted by Mike Elliott in brandstreaming |
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How is brand equity measured today?
- It's not just about traffic anymore - numbers are easy to manipulate.
- The best SEO in the world can get you 1000s of hits but it won't help your visitors stay.
- For people to buy or invest with you they have to find you AND spend time with you (your brand).
- "Build it and they will come" does not apply in the world of internet marketing.
- Raw hits, etc. don't mean anything unless they stay, buy in, sign up, subscribe, dig in to your content - otherwise it's a bounce - like someone flipping channels.
- It's about conversions - converting someone from a visitor to a follower.
- Friends, followers, subscribers, sign ups are all votes for your brand - an indication of interest.
- Brand equity today is measure by the number of people that are opting in to your brand - how many friends, followers, subscribers, members, sign ups, etc. does your brand have?
