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"Voice - the authentic expression of the individual present in the craftwork of our hands as well as in our words - is in resurgence on the Internet. In fact, the Internet is a conversation carried on in a variety of formats - Web pages, e-mail, discussion groups, mailing lists - that bring new possibilities to human relations. Business-as-usual isn't happy about this, because conversations are unpredictable, messy, and uncontrollable. But there's no silencing our human voices. Wise companies will learn how to enter the conversation."
Source: The Cluetrain Manifesto, Ch. 3, by Rick Levine
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